Where is the company today? How is it different from where it was before? State everything from the obstacles to the product enhancements. Who are you? Why are you the right person to lead your company at this time? Share your background and personal story. Highlight your background and your founding team’s role Share the moment you gained the inspiration for your business and what motivated you to start it.Ģ. This is your chance to focus on your company’s “why.” It could be what sets you apart from other competitors on the market. Share the story of why the company was founded There are four main components to an About Us page:ġ. How can you accomplish those objectives through your About Us page? First, let’s look at a commonly-used About Us page template that drives success. The About Us page is a vital element of your business website.
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